Fleetback - Your digital partner

Technological innovation, especially in times of digitalisation, has an
impact on the entire automotive ecosystem – including car dealerships and
car dealership groups. The use of smartphones is no longer a rarity, on-
site visits are decreasing; car dealerships have to adapt to the needs of
their customers in a contemporary way.

Modern and customised customer communication

Fleetback allows you to send HD videos and 360° images easily via
smartphone – without any additional hardware. Neither a platform nor a
tripod are needed.

Professional solutions for outstanding and
customised appearance

Customisable photo guidelines allow you to take cropped photos (with the
option to hide the number plate) so that the entire team or all dealers
convey the same appearance.

Customer-focused communication solution

Leave nothing to chance thanks to innovative solutions: Dealers can easily
send a pre-delivery teasing via email, SMS or through the easy-to-use

Fleetback increases sales and improves customer

Fleetback has helped BMW dealers around the world to increase their

More than 20% additional sales with videos

Over 92% of interventions have at least 1 additional accepted job

Most traders have an acceptance rate of 90%

81% of traders have improved their relationships with their customers

89% of Fleetback deployments have received a 5-star rating from

More than 2,200 retailers use Fleetback around the world

Fleetback is available in almost all world languages

Fleetback offers contactless capabilities for bi-directional
communication with the customer, from appointment setting to
follow-up. The customer journey can be digitalized from A to Z.

An application example in 4 simple steps

Step 1:


Scan the vehicle’s registration number.

Step 2:


Film a short video explaining to your customer what work needs to be

Step 3:


Add a level of urgency and a price for the repairs.

Step 4:

Send quote and receive confirmation

Send the quote to the customer and you can see when they have read and
accepted it. You will receive a notification when the customer accepts the

Customers receive…

  • Personalised video messages explaining what defects or needs there
    are on the car
  • A checklist to approve the repairs to the car
  • A complete overview and status of the car
  • Complete trust and transparency with the dealer

All this conveniently on their smartphone, on the go

Fleetback also means:

The power of a group of IT experts:

Interfaces with DMS, chatbot, Chrome extension, car configurator.

“One app for all” approach:

Management, Sales, After-Sales and Customer Service work hand in hand
with one app

The agility of a development-dedicated start-up:

BMW-specific developments: My BMW App

icon MyBMW App

Recognition by independent source

GDPR-certified according to ISO 27001 & ISO 9001

icon MyBMW App
icon MyBMW App


Let’s have a chat!